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Smart Cards and RFID

A great No Cards website contains information about Using Radio Frequency ID chips to track people. According to a video tour of the “Home of the Future” and “Store of the Future” sponsored by Proctor and Gamble, applications could include shopping carts that automatically bill consumer’s accounts (cards would no longer be needed to link purchases to individuals), refrigerators that report their contents to the supermarket for re-ordering, and interactive televisions that select commercials based on the contents of a home’s refrigerator. Another article shows how loyalty card programs are used to cater to high-profit customers. Cheesebikini suggests using a wrong loyalty card number at Safeway stores.

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