Vaughn’s One Page Summary of SEO techniques for google search engine. .
I haven’t studied this in great detail or implemented these changes yet, but I did a facelift of one of my creative sites (under a pseudonym) in order to improve search results. I ended up doubling my hits. Also, by finding out what queries were popular, I added another word to my title. That word was “free.” Also, I ended up removing a custom div class and just putting the class to an H1 tag.