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Amateurish and Dumb

Evan Prodromou on protecting your brilliant ideas:

My suggestion: don’t put any good idea on your blog. Have you noticed how nobody else puts anything interesting on their blogs? It’s because of idea stealing. There’s all kinds of idea thieves out there waiting to make millions and billions of dollars off your ideas the second you post them to your blog. That’s why other bloggers just post about what kind of oatmeal they like and what Tori Amos song they just listened to. They leave out all the good stuff so the idea thieves don’t take them to the cleaners. The bottom line: keep your blog amateurish and dumb. It’s simple self-defense!

Keep your blog amateurish and dumb.
Hey, that’s a brilliant idea. Maybe I’ll steal it!