Cory Doctorow spills his blog secrets on a video: Use boring but descriptive headlines. This is basically right, but I wonder if using a SEO tool allows you to type boring description tags but keep the exciting headlines.
In other news, I just realized that the SEO plugin for WordPress was not working properly because the theme creator hard coded a default description in each page. I’ve fixed that. Now I anxiously await the sudden massive increase in google juice.