Great Soundbite and SUV’s

From a CNN article about a lawsuit about SUV rollovers. After receiving a damages award totaling 246 million dollars, the plaintiff ” Buell-Wilson, a 49-year-old mother of two, offered to knock $100 million off the damage award if Ford would fix the design problems in the Explorer that left her permanently paralyzed from the waist down. “I’m hoping they’ll fix what’s out there because I don’t want what’s happened to me to happen to anyone else,” Buell-Wilson said Thursday.

The response from Ford:

“Although the offer makes a great sound bite, it doesn’t change the facts: The Explorer meets or exceeds all Federal safety standards. There is no defect with the Explorer,” spokeswoman Kathleen Vokes said. “The Explorer is an outstanding vehicle with a solid safety record and we will continue to aggressively defend our products.”

What was Ford thinking?






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