No interest in broadband?!

Seth Sacher and Scott Walsten on  broadband in America:

What explains this difference between broadband penetration and Internet users? For one, about half of U.S. Internet users still connect via dial-up. Unlimited/flat-rate local telephone calls, innovations like “Web accelerators,” and competition that has pushed subscription prices below $10 per month have allowed dial-up to remain an attractive option for many people. While the number of people with dial-up connections will surely continue to fall, the Pew survey reports that nearly 60 percent of dial-up users claim to have no interest in broadband.