How to Buy Sneakers Not Made at a Sweatshop

Last Saturday I went out shopping for sneakers. I badly needed a replacement and shopped at Shoe Carnival in the Westchase area of Houston. I have no special love for Shoe Carnival, but it is convenient and well-supplied, and I’ve been shopping there for over five years.

This time, the manager accosted me and asked if I needed any help. I usually love being asked these bland open-ended questions by sales workers, so I started asking her about the footwear industry: the inventory turnover rate, the number of shoes in the store, things like that. She was not helpful at all (well, I thought, YOU were the one accosting ME). Then I asked what I considered to be a fairly important question: what did she know about labor standards at the factories where these tennis shoes were produced? She laughed at the question, and said she couldn’t provide that information.

“Really?” I said. “Why not?”

“And even if I did have that information,” she added, “I probably wouldn’t tell you.”

That made me a little miffed. After thinking some more, I decided not to buy the pair of shoes I had in my hands and instead go home and do some Internet research.

So I did that. I spent 30 minutes–30 minutes!–researching the topic. Here’s what I found:

First, there exists an organization to police factories that produce sneakers. It’s called the Fair Labor Association. Looking over the website, I see that the organization is clearly inadequate. It only inspects a small number of factories, only a fraction of which are in China.

Googling some more, I find an excellent report in Nov 2006 Business Week by Peter Dexter and Pete Engardio. They found that big Western companies have produced labor standards, but it’s typically been difficult to enforce or to monitor in China. Chinese workers are willing to work for less, not unionized and in China labor standards are rarely enforced. So even if Nike says they are “complying with local labor laws,” these laws are rarely enforced, so it’s hard to know how the workers are doing (Here’s a description of labor conditions at a typical Nike factory (probably out of date)).

Based on Chinese government figures, the average manufacturing wage in China is 64 cents an hour, according to the U.S. Bureau of Labor Statistics and demographer Judith Banister of Javelin Investments, a consulting firm in Beijing. That rate assumes a 40-hour week. In fact, 60- to 100-hour weeks are common in China, meaning that the real manufacturing wage is far less. Based on his own calculations from plant inspections, the veteran compliance manager estimates that employees at garment, electronics, and other export factories typically work more than 80 hours a week and make only 42 cents an hour.

Here’s lengthy excerpts from an interview with the head of the Fair Labor Association Auret van Heerden. This explains why the problem is not simply outsourcing but bad processes for manufacturing and supply chain management:

In China, the biggest issue facing the FLA is systemic underpayment of wages and excessive overtime in supplier factories. Why are these problems so prevalent?

One is that the brands book and confirm orders really late. And they often change their orders after booking. The brands want to order later and they don’t want to hold product. Then you add price pressures into that and it is really tough for the supplier [to not overwork its workers].

But the factory often doesn’t order the materials until too late and they are often delivered late [to the factory], too. The factory production layout is often a mess, so the supplier gets behind schedule and over budget even before they know it. Then they have to catch up. And to save money, they extend hours, but don’t pay overtime premiums. And the suppliers also lack proper training. The styles [of clothing and footwear] are becoming more complicated and are changing more frequently.

What does this mean financially for the suppliers?

Well, this means there are lots of reworks and quality problems and then there are lots of charge-backs [fees charged by the labels to the suppliers]. There are charge-backs for all kinds of things: If they are late with the product delivery, there is a charge-back. And if there are defects, there is one, too. And these guys [the suppliers] will do anything to avoid air freighting [which is much more expensive]. And these are not companies that can call up SAP and say we need the software to manage my production.

Is there a solution that allows the supplier to get the job done without having to make its workers put in overtime?

Well, they can add a second or third shift to avoid having to pay overtime. But that assumes the factory has accommodation for more workers and assumes there is transportation for them to get to the factory if they don’t live there.

And then there are the worker themselves, who often want to make as much money as possible even it if means working overtime. A lot of activists will say just pay the workers a living wage [so they don’t have to do overtime]. But if you raise many of these Chinese workers’ wages 100%, they will still want to work on Sundays.

To summarize: despite the publicly stated desire of Western companies to do auditing, local conditions and supply chain management make it very difficult for them to do so.

Now let’s return to America at Shoe Carnival. What can you do? I consider myself an educated consumer; on the other hand, I don’t want to spend a lot more on shoes or have to be bothered to do exhaustive research every time I want to buy a pair of sneakers. And generally, I don’t subscribe to the politics of organized labor. But clothing manufacturing is one area where labor unions can make a difference….especially when the government is lax about enforcing labor rules. The great thing about the Internet is that you can learn about vendors and stores you’d never otherwise have access to. Here’s a few:

I remain convinced that the American consumer can be motivated to support a company that uses good business practices. The hard part is making this information accessible and ensuring that this information is accurate. That means third party auditing and reasonable accommodations for differing labor standards in each country. The other hard part is making sure that companies with these good business practices still offer competitively-priced products. No one wants to pay 25-50% more just to have a good conscience.

More than a hundred years ago Marx envisioned a “class consciousness” whereby workers in different countries would identify with working class people in other countries (transcending national borders). Now we have another social force transcending national borders: a “consumer consciousness” which uses Internet-collected information to empower the individual to vote for higher worker standards with their pocketbooks.

Thanks to the Internet, consumers can avoid supporting deplorable factories and middle-men retailers who assume customers are not curious about such things.



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13 responses to “How to Buy Sneakers Not Made at a Sweatshop”

  1. Guy that wants his question answered Avatar
    Guy that wants his question answered

    hey i was just wondering, since most all low-cost famous sneaker companies such as nike, adidas, and even new balance to my suprise are using sweatshops, do you think Italian companies are using fair work methods? this would also explain why the products from Italy are also so much more expensive.

  2. rjnagle Avatar

    I don’t know for sure. But I have a feeling that Italian shoes were made in Eastern Europe or Africa. (I lived in Albania and can remember a few factories for it).

    My guess is that footwear produced in Eastern Europe is significantly better, though I really don’t know for sure.

    But it’s really hard to have a way to “look it up.” Most people would do the right thing if they knew how to.

    Chances are, if it’s produced in china though, there are NO fair labor standards whatsoever. It’s the nature of the business process that the footwear companies have been using.

  3. ellen Avatar

    Thanks for this. I ask those same questions when I buy shoes. I was in Vietnam and got a glimpse of a factory. I don
    to wear ANYTHING made by people in conditions like that. So I stopped buying anything, esp shoes, made in China and Southeast Asia. The shoes made in Eastern Europe are better, and I try to buy Italian, Spanish, or Brazilian shoes whenever possible. Esp EU-made shoes I know the workers at least have health care!

    That said, I’ve also seen sweatshops in my very own NYC, where one day I was on an elevator and the door opened on an unexpected floor – to reveal a room-size locked cage containing and rows of cramped workers at sewing machines. And those were LOCKS on the cages keeping them in, not me out. Saw it w/my own eyes, a couple times in different buildings.

    So just ‘not buying Chinese-made’ isn’t enough. I am trying to buy union or “sweatshop-free” now, as much as I can.

    And thank you for this article!

  4. EcoJames Avatar

    In all countries there are vastly underpaid workers in the clothes industry churning out high price items for small cash.

    Good to either buy from Ethically sound company’s who have thats an agenda.

    Or from small handmade retailers, though some hand made Italian shoes with cost a pretty penny.


  5. TG Avatar

    Hello my name is TG
    I am originaly from New Jeresy but now i live in Italy. I am going crazy trying to find kicks so i can sell in my store that i just opened up. I have looked every where but all i can find are fake kicks. Do you think you can give me some info on where i can buy at least a hundred or more original kicks?

    Please if you can be of any help i would really appriciate it.

    Best Regards,

  6. Stephanie Avatar

    Wow you would think that there would be something or someone that would make this there one and only reason for living in order to attain justice in a third world country. Personally I care highly and I don’t buy anything if I don’t know about the standards in which it is created in.

  7. Henry Avatar

    The first and last point of low wages for high and lots of work in China is due to its population. People are ready to work more for less due to there daily requirements of money. I don’t know but i thought this is the only answer to low wages in china..hope a better luck for them, next time!

  8. Ann Marie Avatar
    Ann Marie

    Thanks for all your research. You saved me a lot of time. I’m becoming aware of free trade and fair labor practices little by little. Coffee and produce were first. Shoes are my “next step”. Barring throwing everything I own away, I’ve made a promise to myself and family that at this point, all things brought into my house will meet the requirements of free trade and labor! (try finding forks not made in China! Now there’s a challenge!)

  9. Hannah Mae Avatar
    Hannah Mae

    Seven years later, it’s still nearly impossible to buy sweatshop-free sneakers.

    The most useful resource I’ve found is – their search allows you to check “made in USA” or “made in Europe,” which implies, though does not guarantee, some labor standards. There are still some small cool companies making dress shoes – but sneakers, not so much, and if you want to avoid leather too, good luck. O to live in the halcyon days of the 1940s, when Converse was made in the US, Asics were made in Japan and Palladiums were made in France….

  10. Rosie Avatar

    Great article! I feel as if every one is so consumed with trying to keep up with the latest style that they fail to realize how it is affecting others. If EVERYONE cared labor laws would be much better. What if NIKE was boycotted by hundreds, then thousands, then millions!? We forget that we are all one and SHOULD care about what is happening to others in other countries. I love to workout and have had my same Nike shoes for about 4 years and refuse to buy more until I can find a good pair of running shoes that we’re not made in a sweatshop. Thank you for this article

  11. Owyheegal Avatar

    I appreciate the time you took to post this, even though it is quite old now, still very relevant. I have to buy shoes made in Europe due to an allergy to the type of formaldehyde used in the glues used to build shoes that is use din asia. I have found that most of the time I can buy Lowa, Hanwag (haven’t tried these yet, but noted country of origin), and AKU (especially impressed by these) hiking boots as they are made in Italy, Romania, etc. But not China. They are quality boots. Some companies like Asolot seem to make their high type hiking boots in Europe, but their low tops (more tennis shoe style) are made in China, so I won’t buy them. Unfortunately many of the shoes made in Europe and Italy and I’m talking dress shoes and sandals are hundreds of dollars and out of my price range, even by buying at my favorite Sierra Trading Post!

    I find it frightening that there are sweat shops as described in the US. Where are the police? This person should report this. Are these people slaves? Seems like the workers are not allowed to go home or walk out if they want to!

  12. Tom Avatar

    Did you have to close the article by quoting a man whose ideology influenced the biggest mass murderers in World history?

    Robert Replies That is not a fair thing to say. (Should we condemn operas which play Wagner simply because Nazis liked this music?) I have lived for 3 years in countries right after communism fell (ALBANIA, UKRAINE). So I am not blind to the harms wrought by that ideology. But Marx was a perceptive critic of society — and a hard-working moral man. He understood all too well the defects of communism and was a great philosopher. His critique of capitalism and the language he used is still relevant today. His life story is also fascinating! (I am reading Jonathan Sperber’s biography of him.

  13. James Avatar

    Imagine subscribing to the theories of Marx and simultaneously disrespecting the worker whose job it is to “accost” customers to offer assistance.

    The manager in this story is, respectably, making her living selling goods. She’s not responsible for the sweatshops producing them 12,000 miles away, egregious though they may be.

    Don’t blame the proletariat for the bourgeoisie’s misdeeds.

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