
I write a semi-regular column about indie ebooks, and I use all sorts of tricks to discover ebook deals on the Amazon USA store.
Recently in good Pavlovian fashion, I was chasing 300 points in the Kindle Rewards program to qualify for a $3 Kindle credit. Some of my points were about to expire at the end of the month, so I bought a few more ebooks on the last day of the month (and indeed at 11:00 PM on the last day of the month. Finally I reached 300 points! Horray! I finally earned my bonus credit!)
The Kindle Rewards showed that I already had 278 points, and I had bought two ebooks which gave me 22 points, leaving me with exactly 300 points. I was a winner!
Wait, 22 of the points were pending. That’s not a problem, right? From Amazon’s website:
The Amazon website says: What are pending points?
Pending points are Kindle Points you’ve earned but aren’t available to use just yet. When you buy an eligible Kindle book, these points will appear as “pending” in your account. Most pending points become available to use within a few hours, but it may take up to 48 hours or more. Check your points balance anytime at amazon.com/kindlerewards.
That’s okay, I thought. Amazon just needed time to reconcile purchases with Kindle Rewards. Eventually the points would be credited, and Amazon.com would know that those 22 points were attained before the 61 points would expire. Right?
The next morning, I went to check my Kindle Rewards balance. Instead of showing 300 points, it showed that I had 249 points. In other words, it had subtracted the 61 points before it decided to credit the 22 pending points.
I contacted customer service at Amazon. This seemed like an easy problem to fix. Either they could add the requisite number of Kindle Rewards points or just go ahead and credit my account $3.
Amazon’s Customer Service: Death by AI
But Amazon help/customer service kept directing me to its CSR chatbots. I wrote a fairly succinct description of my problem:
I reached the 300 goal in time; therefore I should be entitled to the reward that Amazon advertised.
Here is how you can solve the problem. It’s simple. You need to add additional points to my Kindle Rewards so that I qualify for the $3 reward. If you cannot offer me that or something equivalent, then I shall insist on refunding every ebook I purchased yesterday. Can you help make me a happy customer again? Thanks.
This seemed like an easy customer service problem to solve. I had the evidence, and the agent had access to my purchase information.
The CSR chatbot couldn’t accept my text except in 700 character chunks. So I copied the text 700 characters at a time. I knew that the AI-bots would probably not be able to help, but at least it could escalate the issue or give me a link to a live human or phone number.
But the chatbot kept repeating itself — explaining the Rewards program, explaining how to redeem my points, explaining how to refund an ebook. I kept asking for a human operator, and the chatbot kept asking me to provide more context. In other words, I the human was asked to keep trying (and using my time and energy) to continue using the chatbot when it was obvious the chatbot was not programmed to help me or refer me to another place where I might find an answer.
I continued the chat for 15-20 minutes, growing angrier while the chatbot kept asking me to provide more context. Finally, I decided how I would solve the issue: I would refund all my purchases from the previous night and stop buying Kindle ebooks! And then I decided: if Amazon cares so little about me as a customer that it made it impossible to resolve this piddly problem, then why should I continue buying ebooks from Amazon?
Transitioning away from the Kindle Platform — The Pain Involved
I have long pondered how I might go away from the Kindle Platform.More than many I am aware how absolutely Amazon dominates the ebook market. Even with that, I acknowledge that the Kindle apps are very well-designed and have nice features for authors and publishers even if they offer unfair terms and offer the lowest royalties in the industry. In comparison, the ebook app for Kobo and Google are functional, but don’t work as seamlessly as Kindle. Also, the process to import your own epub files (from Gutenberg or DRM-free stores) is buggy (Google) or nonexistent (Kobo).
Most of my ebook purchases are from Amazon, and indeed, ereaderiq’s price tracking works only for ebooks sold at the Kindle store. I’d like to say that I should limit my ebook purchases only to those sold without digital-rights-management (DRM), but practically speaking, the biggest and most visible presses don’t sell ebooks on these DRM-free stores — and even if they do, they don’t discount them often.
You’d be surprised at how many ebooks are sold exclusively on Amazon. A decade ago Amazon introduced Kindle Unlimited/Kindle Select which required exclusivity. Amazon even runs some publishing imprints which for the most part are sold only at Amazon.
Unfortunately, when authors or publishers run ebook sales or discounts, they often “forget” to discount the same item on the Kobo/Google/Apple/BN bookstores. I regularly encounter sale prices only on the Amazon store and nowhere else.
In the past year or so, Amazon has granted to bigger publishers the privilege to discount their titles to $0.50. That’s great news for consumers, but the other ebook distributors haven’t done the same thing. As a result, lots of older but higher quality ebooks can be bought on Amazon for practically nothing but are still priced at 9$-11$ on Kobo.
Finally, I have purchased a lot of things from the Amazon store, so even if I decide to buy elsewhere, I still want to have access to my Amazon purchases. I may be mad, but I’m not stupid.
The Non-Amazon Ebook Solution
Here are the ebook solutions for those wishing to leave Amazon:
- Buy only DRM-free copies from author storefronts or No-DRM stores like Smashwords. As I mentioned already, most of the bigger publishers avoid No-DRM stores. Here is a list of publishers who do sell DRM-free ebooks .
- Buy DRM ebooks from stores other than Amazon. That includes Apple, Kobo, Google Play, BN, Bookshop.org and several others. (Speaking as an ebook publisher, it is relatively easy to distribute my press’s ebooks on these sites).
- Read ebooks from a device which includes apps for your preferred ebookstore and the Kindle app. Alternatively, use a dedicated ebook reader for one vendor and then a tablet that lets you download different reading apps.
For example, now I currently have a Kindle Paperwhite (5th generation) and a 10 inch Samsung tablet (to read purchases from Amazon, Kobo, Google Play and the Libby library app).1
In the next year or so, I will probably be upgrading my equipment. I haven’t decided what android tablet I want (probably another Samsung), but I will definitely be buying an android 7 inch color e-ink reader. E-ink devices are really fun to read and easy on the eyes. That means either the Boox Go Color 7 (Gen II) or a BigMe B7 Color ePaper Tablet. Both seem to be excellent devices and not tied to a single ebook vendor.
Executing the Plan to Move away from Amazon: Has it Worked?
Do not doubt my resolve to buy from non-Amazon stores.
But in the month after my decision, I still ended up buying 17 ebooks from Amazon. (In contrast, I bought 11 discounted ebooks from Kobo and 3 titles from Smashwords). (My purchase list is here).
Here are why I still bought from Amazon:
- The Complete stories of Bernard Malamud was an ebook I had waiting for a long time to be discounted. (It was discounted to 2.99 on Amazon but nowhere else).
- Most of the 17 ebooks were priced at 50 cents on Amazon and nowhere else. For example, University of Texas press has a lot of 50 cent titles on Amazon which sound promising but are $10 on Kobo.
- A number of titles were exclusive to Amazon, so I had no choice but to buy them from there.
Despite how it might appear, this actually is progress against the Amazon monster. I buy most of my titles in the 99 cent to 1.99 range (from which Amazon extracts 65% profit), and I would easily estimate that I have moved more than 50% of my spending dollars away from Amazon. Of course, I would like to bring Amazon purchases as close to zero as possible.
The battle continues!
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- Even though the Samsung tablet is the most practical and certainly the ideal device for reading complex ebooks with illustrations, I actually prefer reading simple ebooks from my Paperwhite ↩︎
